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by PORT on Nov 27, 2023 10:22:49 AM
Learn from PORT's seasoned Production Designers how dreams become reality.
November 2023 -
Production Design encompasses the process of taking all visual and audio aesthetics of an event production from their first conception into a ready-to-build blueprint. Every element of an event environment has been touched by a Production Designer.
A Production Designers job is to take an idea and turn it into a reality by creating step-by-step specifications on how to build an event.
Elements included in the design process are:
• Audio/Visual
• Rigging
• Lighting Elements
• Scenic Elements
The Process of Production Design
The Production Design process mapping typically starts out as a broad idea and eventually funnels into great detail by the end of the process.
The process begins with a requested theme. It is the designer's job to take this theme into account when mapping out all technical aspects of the design. The designer starts out with physical sketches that eventually turn into virtual renderings & and pre-visualizations. The customer can then review what their event aesthetic will look like and make preferred adjustments prior to the physical setup.
The beauty of Production Design is that an event can be pre-visualized and all aspects tweaked until the perfect design is achieved.
Once the renderings have been agreed on by both the customer and designer, these virtual environments are translated into blueprints. These can then be passed on to a
Technical Production Manager who proceeds with managing and building the design.
Production Design is an essential part of the process for creating any type of event, no matter the size or scale.
Why PORT?
When using PORT for your Production Design needs, you can expect support and expertise through every step of the process. Our designers have the unique capabilities to design
your idea from the ground up.
Our team takes their extensive knowledge of rigging/lighting and applies that expertise to every aspect of the technical design.
What To Expect When Calling On PORT For Your Production Design
Step 1: Establishing Your Virtual Venue Space
The Production Design process starts with our team requiring a 2D schematic of your event venue. This schematic will be used to build a virtual space of your venue for our rendering and pre-visualization software.
If a 2D schematic is not readily available, PORT will schedule a site visit to create one. Once this schematic is created, we will convert it into a 3D virtual event space.
Step 2: Creating Your Rendering
After a virtual space is established, PORT is able to add various production elements including but not limited to video and scenic lighting using the software Unreal Engine. This software allows our team to provide renderings, animation, and video playback to establish what your event will look like prior to being built.
Throughout this process, our team can either produce a video that shows all the different technical aesthetic looks, or we can schedule a video call to share the screen and walk you
through the rendering.
The benefit of a video call with the PORT team is this allows you to walk through your event and update any colors, graphics, or layouts in real-time. PORT will work with you until you love what your event looks like.
PORT offers the ability to adjust the technical aesthetics per budget as well as the option to create a rendering of not only indoor events but outdoor events as well.
Step 3: Your Technical Drawing
Once the rendering is approved, our team will move on to the creation of a technical drawing. This process includes loading all of our information from the approved renderings onto a computer.
Our team uses this information to create a step-by-step guide on how to physically set up your event. This includes all technical aesthetics of the event including but not limited to lighting, AV, and rigging.
Once this guide is established our PORT team will have it approved by structural engineers. Once this approval is made, the design is ready to be built!
Step 4: Creating the Pre-Visualization
After the event design is approved, our team will move on to creating a pre-visualization. This visualization allows PORT to import all established information from the technical drawing
into our computer software. Using this software we can integrate our lighting consoles and program your event.
The benefit to pre-visualization is that the lighting aspects are designed and ready to go right away once our team arrives on-site to set up your event.
Other services we provide:
- Lighting Production Services
- Technical Production Management
- Production Design
- Corporate Production Management
- Theatrical Lighting Design/Specification
- Theatrical Lighting Installation
- Stage Curtain & Rigging Installation
- Rigging Inspections
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